Hyster Ranked No. 1 in Brand Satisfaction

In an independent survey conducted by Peerless Media Research Group, Hyster Co. ranked No. 1 in brand satisfaction. Current customers of leading lift truck brands including Toyota, Crown and Raymond were evaluated.

“It is truly a testament to our associates’ hard work that we received the top-place ranking in brand satisfaction,” says Jonathan Dawley, president of Hyster Distribution. “This award represents not only our commitment to producing durable, long-lasting products, but also to the outstanding dealer base that drives customer satisfaction every day.”

Peerless Media Research Group’s study surveyed individuals in September 2011 who indicated that they were involved in their company’s lift truck purchase process. The sample group was selected from its Logistics Management subscriber base and represented leading lift truck brands including Hyster, Toyota, Crown and Raymond. The results were based on 540 qualified respondents with a margin of error of ± 4.3 percent.

“This is the second No. 1 award that Hyster has received in a four-month span,” Dawley says. “The first resulted from a July Peerless survey in which Hyster lift trucks ranked No. 1 in the U.S. for total cost of ownership. Together, our two No. 1 awards are helping propel Hyster to the forefront of the lift truck industry – showcasing our strength in the aftermarket and parts and service arenas.”