Laticrete Supercap Celebrates One Year

On July 1, 2011, LATICRETE International Inc., had announced a joint venture partnership with Supercap to form LATICRETE SUPERCAP LLC. One year later, the company is going strong.

"These two companies getting together made a lot of sense," says Brad Fulkerson, managing director of LATICRETE SUPERCAP. "Both firms had years of experience within the commercial construction sector. In particular, extensive knowledge relative to the importance of having a perfectly flat, deflection-free concrete slab prior to the installation of finished floor covering. We knew there would be something special when offering the benefits of the state-of-the-art SUPERCAP process, now being backed with the well-respected and successful long-term track record which LATICRETE has earned worldwide."

Currently, Fulkerson's sales team of John Sacco, Michael Schilling and Harold Fleming, each coming from the former company prior to the joint venture with LATICRETE, focuses upon a specialized construction genre that includes architects, engineers, concrete contractors, general contractors aents of the construction community on the attributes associated with the cutting-edge process they are offering. Add to that mix LATICRETE's corporate marketing manager, Maria Oliveira, is playing a major role as well.

"The LATICRETE SUPERCAP team knows the importance of educating the marketplace on what has proven to be a faster, safer and greener way to finish concrete slabs," Sacco says.

LATICRETE Appoints Fulkerson, Managing Director

LATICRETE SUPERCAP appointed Brad Fulkerson as managing director. Fulkerson most recently was president/CEO of Avalon Flooring LLC, a floor-covering installation firm working primarily with general contractors and specializing in high-end projects. During his tenure, he designed and implemented all of the internal systems and controls for the organization.

Holding a B.S. in engineering and an MBA, both from the University of Michigan, Fulkerson stated that one of his many goals as the new managing director of LATICRETE SUPERCAP is to “ultimately build the brand to such a degree, that it becomes the Kleenex of commercial flooring.”

The LATICRETE SUPERCAP System is described as a time-saving, cost-effective method for finishing new concrete or capping existing slabs that meet or exceed finished flooring tolerances. The system is a LEED-qualified, low-alkali, self-leveling, cement-based technology that is installed using a patented computer-controlled mobile blending unit.

LATICRETE International Partners With Supercap

LATICRETE International Inc. has partnered with Supercap to form LATICRETE SUPERCAP LLC. SUPERCAP System licensed applicators use patented pump trucks to blend and deliver problem-solving underlayment systems to the jobsite. Pumping is done from ground level, and material is delivered quickly and efficiently, directly from the hose to the floor on large-scale surface preparation and remediation projects. Heights of 50 stories, even in congested urban areas, can be served easily. Deliveries and technical support will be available throughout North America.

This revolutionary method of finishing concrete saves time and money for owners, general contractors, concrete and floor covering subcontractors, by creating “the Next Generation Slab.” Visit www.laticretesupercap.com for more information on the SUPERCAP System.