New Hire, New Website From Amerimix

Bob Ruby has joined Amerimix Masonry Products as national technical/product manager. Ruby’s primary responsibilities are product development, technical support and sales training.  He also will lead all marketing efforts to promote Amerimix bulk/bag mixes and delivery systems, which include the coordination of marketing support materials such as technical literature and packaging. Ruby brings 35 years of experience in the cement/concrete industry.

Amerimix previewed a newly designed website, amerimix.com, during World of Concrete in Las Vegas in February. The new site will officially launch in May. The site includes considerable site enhancements that easily lead users to relevant information, including prominently placed coverage calculators, MSDS, datasheets, marketing materials, an expanded project gallery, LEED information, a sales representative locator and a distributor locator. 

The new website is designed to make it easier for contractors, architects/engineers and distributors to find the specific information they are looking for with clearly located icons on the homepage. These icons will take each respective group to a page specifically designed for them, so they can quickly find the information they need about Amerimix. There also are new and expanded product and silo system sections, which will make it much easier for Amerimix users to quickly find both the product and the system information they need.

A product calculator and sales rep/distributor locator feature will have prominence on the site. The calculator gives contractors the ability to quickly calculate the amount of product needed for each project. The sales rep/distributor locator will help contractors find their nearest Amerimix representative, along with the closest distributors that carry Amerimix products.

BASF Launches Polyurethanes Website

BASF’s Polyurethanes business in North America has launched a new website, www.polyurethanes.basf.us.   Designed to provide visitors with easy access to product information, the website includes a new "Polyurethanes 101” section, an interactive “Ask the Expert” section, and downloadable tools such as videos, literature and case studies about the company’s high-value polyurethane products used in key applications such as construction, house and home, appliances, transportation and energy.

“Our newly constructed website, www.polyurethanes.basf.us offers visitors an entirely new experience,” said Gerry Podesta, senior VP, Polyurethanes, for BASF in North America.  “Information is organized based on the industry of interest, products are searchable four different ways, and visitors can request a custom formulation based on their needs. We also make our experts available via the interactive ‘Ask the Expert’ section - allowing visitors to submit questions as well as learn from other entries. All of this is accomplished for the visitor with a minimum of clicks.”   

In addition to its broad portfolio of urethane chemicals, elastomers and specialty systems, BASF offers deep application and formulation expertise centered on the multi-faceted polyurethane molecule.  While polyurethanes are found throughout a myriad of value chains, innovations in polyurethanes can also help end use manufacturers achieve their most difficult goals such as energy-efficient homes and buildings, lighter weight cars and reduced environmental impacts.