Benjamin Obdyke Inc., a provider of roof and wall products to
the residential and commercial construction markets, has announced the
formation of the company’s Innovation Council 2013. Comprised of
builders, contractors, designers and architects representing
a variety of states and climates, the Innovation Council maintains a
dialogue with Benjamin Obdyke about best practices, innovative building
solutions, and current needs in the construction industry.
The
Innovation Council was formed in response to Benjamin Obdyke’s
longstanding commitment to sharing ideas with like-minded industry
professionals and the company’s desire to understand
market needs and trends from the perspective of its customers. The
Council recently completed the 2013 Product Concept Survey, an extensive
questionnaire designed to glean insight into how and why construction
industry decision-makers select certain building
materials for their projects.
The Benjamin Obdyke Innovation Council consists of 97 members, 62 percent of whom participated in the 2013 Product Concept
Survey. Plans for the rest of the year include
in-person focus groups, meet-ups at industry tradeshows, co-creation of
installation videos and other web resources. The Innovation Council will also be critical in providing feedback via hands-on testing of new product ideas and prototypes.
New members are reviewed on a rolling basis and can continue or end their membership at their own discretion. To join the Benjamin Obdyke Innovation Council, please visit this address to submit a brief application:
http://tinyurl.com/bcxzfwr
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