Oldcastle Architectural, a producer of concrete masonry products, has renamed its high-performance wall system EnduraMax,
to better communicate its unparalleled performance offering and reflect
its place as a new perspective on a traditional product.
The rebrand follows extensive research into the desired product features architects and contractors seek in exterior cladding. The new name, EnduraMax, replaces SureTouch and better expresses the system’s unmatched assurance, performance, productivity and aesthetics.
With components specifically engineered to work together, this masonry system can increase energy savings and manage moisture, while adding beauty to a property’s exterior. It accomplishes this through a system approach that includes polystyrene insulation panels with pre-molded cells for masonry units, specially-designed masonry units made of stone, clay brick and concrete brick, and a modified Type-S mortar with enhanced pumpability, strength and adhesion.
The system outperforms other cladding materials and provides homeowners with the enduring look and durability of stone and brick exteriors. The total system solution also requires less cleanup and ease-of installation requiring less time than traditional masonry. EnduraMax is engineered to fit almost any existing structure for use on an entire building or as an accent to a structure’s exterior during remodeling projects.
The rebrand follows extensive research into the desired product features architects and contractors seek in exterior cladding. The new name, EnduraMax, replaces SureTouch and better expresses the system’s unmatched assurance, performance, productivity and aesthetics.
With components specifically engineered to work together, this masonry system can increase energy savings and manage moisture, while adding beauty to a property’s exterior. It accomplishes this through a system approach that includes polystyrene insulation panels with pre-molded cells for masonry units, specially-designed masonry units made of stone, clay brick and concrete brick, and a modified Type-S mortar with enhanced pumpability, strength and adhesion.
The system outperforms other cladding materials and provides homeowners with the enduring look and durability of stone and brick exteriors. The total system solution also requires less cleanup and ease-of installation requiring less time than traditional masonry. EnduraMax is engineered to fit almost any existing structure for use on an entire building or as an accent to a structure’s exterior during remodeling projects.
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