Liebherr Construction Equipment Co. has promoted Timothy Doucette as general manager – brand strategy. In this new role, he will work closely with the president, Duane Wilder, to ensure all aspects involving the brand are coordinated to increase Liebherr’s market presence in the United States as a manufacturer of heavy-duty construction equipment.
Reporting to Doucette will be the marketing
and public relations departments, sales administration and the earthmoving
product group. He also will retain his
current role as part of the dealer selection committee.
“Tim has played a key
role in our growth over the past several years and this newly created position
provides the opportunity for him to assume an increased leadership role as we
continue to grow the Liebherr brand in the USA,” says Wilder.
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