BASF announced the North
American launch of its new global brand, Master Builders Solutions,
to the construction industry. The global brand reflects BASF’s commitment to
the construction industry and includes construction chemical
solutions previously sold under a variety of well-known specialty brands.
“With Master Builders Solutions, BASF combines
its existing construction brands that have established a legacy of innovation,
to create one unparalleled, globally recognized brand for its solutions to the
construction industry,” says Tilman Krauch, Ph.D., president of BASF’s
Construction Chemicals division. “This connected approach enables us to
better meet the individual construction challenges of our customers.”
A legacy of innovations for any
construction challenge
The portfolio of products and
services marketed under the Master Builders Solutions brand includes chemical
solutions for new construction, maintenance, repair and renovation of buildings
and infrastructure. It spans product segments such as: concrete admixtures,
cement additives, chemical solutions for mining and tunneling, sealants,
waterproofing, concrete protection and repair products, grouts and performance
flooring products.
“This one global brand is built on
the strength of a number of successful specialty brands such as Master Builders,
Sonneborn and Chemrex, which were responsible for more
than a century of innovations in the construction industry,” says Dirk Bremm, senior
VP of Construction Chemicals Americas. “Combining innovation with
the know-how and experience of a global team of more than 6,000 BASF experts
forms the core of the Master Builders Solutions brand.”
New product names create clarity and
consistency on a global basis
The range of products and services
marketed under the Master Builders Solutions brand features a new, global
naming system, helping BASF to support customers and partners with high quality
and consistent products and services around the world. This naming system
utilizes the “Master” prefix combined with a descriptor of the product function
or application, creating clarity and consistency in the product offering.
Global solutions for
local challenges:
In North America,
BASF is committed to supporting the growth of the construction industry through
intelligent, sustainable solutions that solve the emerging challenges before
us. With the comprehensive portfolio marketed under the Master Builders
Solutions brand, BASF offers state-of-the-art construction solutions to support
local partners in the North American market.
“We are proud to be
part of the growth and progress in this region, partnering with our customers
and offering solutions which are based on our global know-how and provided by
our local experts,” said Bremm.
For more information visit www.master-builders-solutions.basf.us
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