The sales combination gives the
companies’ distribution partners and customers’ access to the broadest
commercial and residential product portfolio in the concrete
construction industry. The strategic alliance will give distributors the
opportunity to compete effectively and take market share from direct
sellers.
“Both the Bosch and Simpson Strong-Tie brands are synonymous with trust, integrity and quality in the concrete and
masonry markets,” says Terry Horan, president and CEO, Robert Bosch
Tool Corp., North America. “This strategic alliance will leverage
both companies’ engineering strengths, manufacturing practices and sales
expertise to deliver anchoring and fastening solutions that meet building code requirements and improve productivity for installers.”
The alliance seeks to bring to market a
complete Bosch/Simpson Strong-Tie installation system, including
adhesive and mechanical anchors, as well as demolition and rotary
hammers and accessories, and to improve efficiency and productivity for
customers. The new venture also will provide joint jobsite training to
installers and will offer distribution partners a variety of sales and
marketing benefits.
“The alliance between our two companies
will give our distribution partners a better way to compete against
direct sellers,” says Terry Kingsfather, president, Simpson Strong-Tie.
“By combining Bosch’s expertise in power tools and accessory systems
with the Simpson Strong-Tie focus on providing specified,
value-engineered anchoring solutions, we can drive quality business to
our partners and provide customers with even better solutions.”
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