During his 11-year tenure, Distelhorst oversaw the growth of MIA’s membership from the 600-company level to nearly 1,500; the establishment of the first professional accreditation for stone fabricators and installers; the expansion of the library of technical publications, videos, and web information resources for stone professionals and specifies, with the MIA’s bookstore offerings growing by more than 1,000 percent; and the creation of the Natural Stone Council, a federation of stone-industry associations that work on common industry issues like sustainability.
He also helped guide the transition of StonExpo into one of the largest stone shows in the United States; oversaw the development of groundbreaking safety training programs; created awards programs to recognize stone excellence and craftsmanship; guided the development of a regional education program plus stone education at Coverings, KBIS, AIA, and other shows; and spearheaded comprehensive, multifaceted outreach to architects and designers who specify building materials, including developing a successful continuing education program in partnership with the American Institute of Architects, the National Kitchen & Bath Association and others.
He also led the industry’s response to allegations about radon in granite that surfaced nationwide in the summer of 2008. Faced with a barrage of negative national media coverage, he marshaled a massive effort funded by MIA members to defuse the crisis with scientific evidence and assure consumers of granite’s safety.
Under his steady guidance, MIA turned a business-threatening challenge into a successful consumer education opportunity. The campaign produced millions of hits to MIA’s website and thousands of views of MIA’s “Truth About Granite” web video.
No comments:
Post a Comment